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Welcome to this wiki on electronic marketing (e-marketing). As a business consultant, academic teacher-researcher, and textbook author I have learnt the value of engagement with others in developing business tools and technologies that affect the bottom line.

So please join me as we develop this topic. By all means think about case studies that can be added to my main textbook which is currently being updated - Principles of Marketing 4th edition, published by Pearson Education Australia.

Stewart (DrGadget) Adam, PhD, AFAIM, AFAMI, CPM


DrGadget
DrGadget 		Latest page update: made by DrGadget , Jul 26 2007, 9:23 PM EDT (about this update About This Update DrGadget Edited by DrGadget

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Jhkier Mandatory Fields for Online Forms 1 Sep 23 2008, 3:14 AM EDT by kimrennin
Thread started: Feb 10 2008, 10:59 PM EST  Watch
I am trying to do some research into Mandatory fields for online forms and hitting a brick wall.
Keen to hear other opinions on the topic -

My personal view is that some fields are inevitable (and really depend on whether the information is high/low involvement).
Anyway, I see fields such as email mandatory, but thats about it for an expression of interest or survey form.

I have seen many who try and make Address, or Post Code Mandatory (obviously because marketing want the information). However, I don't agree. Modern Marketing should be able creating an environment where the user intracts the way they want to interact. By forcing people to enter Post Code, you are potentially creating "dirty data" or fewer responses or worse still, making your customers uneasy...

Any thoughts?

G
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